The new destination by women, for women

True self-care starts now

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Rute Store wellness hero image and wellbeing self care products
 

Welcome to our world

Rute was born out of our passion to shift the way we see self-care. In today's fast paced world, it is more important than ever to take little steps towards recharging ourselves every day and realign. It's time to put ourselves first.

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  • Natural and organic ingredients

  • One single self-care destination

  • Find us in Repose Space, London

  • Curated selection of scientifically backed products

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Rute label in house range of specialist self care products

introducing

Rute label

Rute Label is our in-house brand of specialty products designed to enhance your self-care routine, created in collaboration with industry experts. We developed it to support your wellness journey with the utmost care and attention to detail. Our focus is on nurturing healthy habits and taking small steps towards recharging ourselves every day.

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Start with better sleep

OTO Sleep Drops - 1500mg CBD
£77.78
£77.78
OTO The Dream Sleep Set
£181.82
£181.82
OTO Pillow Mist - 1600mg CBD
£83.90
£83.90
OTO Sleep Drops - 1500mg CBDOTO Sleep Drops - 1500mg CBD
Rute Store UK
OTO Sleep Drops - 1500mg CBD
£77.78
£77.78
Add to bag
OTO The Dream Sleep SetOTO The Dream Sleep Set
Rute Store UK
OTO The Dream Sleep Set
£181.82
£181.82
Add to bag
OTO Pillow Mist - 1600mg CBDOTO Pillow Mist - 1600mg CBD
Rute Store UK
OTO Pillow Mist - 1600mg CBD
£83.90
£83.90
Add to bag

Join our self-care community

@RUTE.WORLD