Our story

Hey there, we're Polina and Kira, and we'd like to welcome you to Rute Store, our special space for self-care and wellness. 

We created this project out of our love and passion for taking care of our minds, bodies, and souls. We know how crazy life can get. We both built careers, grew up being part of an achievement oriented culture and experienced the endless busyness and fatigue that comes with it. It led us to become strong advocates for the power of self-care. 

Our goal at Rute Store is to offer you carefully selected products and resources that can help you maintain a healthy lifestyle, promote relaxation, reduce stress, improve sleep and encourage other self-care practices. We also hope to share with our community all kinds of tools for a more balanced and holistic lifestyle via our instagram page. So we invite you to join us and prioritise your wellbeing and reignite your passion for life –  now and always. 

Kira & Polina

Our values

  • Holistic approach

    Recognizing that physical, emotional, mental, and spiritual  well-being are interconnected and addressing all aspects is important

  • Evidence-based practices

    Promoting self-care strategies and wellness activities that are grounded in scientific research and proven to be effective

  • Honouring the wisdom of the past

    Inspired by knowledge passed down from our ancestors and encouraging to incorporate their insights into our modern lives

  • Customisation

    Acknowledging that each individual's self-care journey is unique and encouraging personalization of practices to suit one’s needs and preferences

  • Empowerment

    Fostering a sense of independence and self-efficacy, encouraging our community to take control of  their own well-being and make informed decisions about their self-care

  • Balance

    Encouraging the pursuit of well-being in all areas of life, including work, relationships, and personal growth, to create harmony and prevent burnout

  • Mindfulness

    Promoting present-moment awareness, acceptance, and non-judgment as crucial aspects of self-care and mental health

  • Consistency

    Emphasising the importance of consistent self-care practices that can be integrated into daily life on a long term basis

  • Community

    Creating an environment that encourages connection, sharing of experiences, and mutual support among participants

  • Compassion

    Cultivating an atmosphere of kindness, understanding, and empathy, both towards oneself and others, as a core component of self-care and wellness
Repose space in london
Repose space in London
Repose space store
repose space in London

Our Repose Space store is open every day to welcome you for a bespoke consultation

40 Kensington High St
W8 4PW

Mon - Thurs: 7am - 9pm 
Friday: 7am - 8pm
Saturday: 8am - 4pm
Sunday: 9am - 4pm